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Apple and Thus have announced a multi-year alliance, which will make Thus' Demon Internet brand the exclusive ISP in Apple's Internet Setup Software included with all Apple Macintosh computers sold in the U.K.

The strategic alliance means that Apple's customer base will have access to Demon's dial-up service when they buy a new Mac or update to a new version of the Mac OS operating system and access the Internet from their desktops. When they first set up their machines for Internet use UK Mac users will also be offered 30 days of dial-up access free of charge from Demon. The Internet account will provide speeds of up to 56k for modem users or 64k for ISDN users, as well as 24x7 support.

After the 30 days, users can pay the standard charge of £11.75 or upgrade to a Premier Connect Plus for an additional £8.24. Existing Mac customers can also register for the Demon service immediately by visiting http://www.apple.com/uk/demon/.

The agreement will increase Demon's subscriber base and open up opportunities in the SME business, media, design and education spaces, where Apple already has a strong client base.

Services include leased lines and ISDN, as well as its Web development packages, e-commerce products and hosting facilities. ADSL for Mac via ethernet is also available now.

Demon's Web streaming services will also support Apple's QuickTime streaming technology, allowing customers to host audio and video content on their Web site.

"With the launch of the iMac and subsequent products, Apple has redefined Internet computing through speed, style and simplicity. To complement this, we want our customers to have access to the best ISP services," said Pascal Cagni, vice-president and general manager, Apple Europe. "Today, we are announcing our first ISP alliance in Europe who will work with us to further enhance our customers' Internet experience."

"Apple is one of the strongest brands in the IT market. Its products epitomise style and ease-of-use, giving them universal appeal," said Bill Allan, chief executive at Thus. "There is a strong synergy between the Apple and Demon brands - both are recognised as innovators in their fields. Teaming up with Demon will allow Apple's UK customers to get the most from their Macs, whether for personal Web browsing or running their businesses."